WEBINAR

Cracking the code of how to master analyst RFI surveys (e.g. MQ, Wave)

Wednesday, March 26, 2025 | 11am ET / 3pm UK

REGISTER

Surveys are at the core of every analyst assessment RFI. Often with hundreds of questions and strict response limits, they are essential for achieving meaningful results. So why is it so many companies don’t get the result they expect? 

After analyzing 500+ survey responses over 15 years and with our firsthand experience as former analysts, we have unique insights into what works and what doesn’t. In this webinar, we’ll reveal the key differences between effective and ineffective responses.

Through this 30 minute webinar, we will cover:

  • What is the optimal strategy for approaching analyst RFI surveys
  • What does a best practice response process look like
  • What are real-world examples of both effective and ineffective answers
  • Where does GenAI help here and where it could damage outcomes
There will also be time at the end of the session for any questions you have. 

Featured Presenters

Scott Nelson

Scott has more than 25 years of experience leading technology strategy, digital delivery, and enterprise transformation across global organizations. He spent over two decades at Gartner, where he served as Practice VP for enterprise systems, including areas such as CRM, Marketing, Digital Commerce and ERP. He scaled global analyst teams, shaping enterprise technology strategy, and advising C-suite leaders. In this role, he influenced hundreds of large-scale transformation initiatives spanning enterprise applications, architecture modernization, automation, and emerging technologies, including generative AI.

Andrew Butler

Andrew Butler, former chairman of Gartner’s European Symposium, has a vast range of experience in the tech industries. He was a distinguished analyst at Gartner for 20 years and was the author of many influential Magic Quadrants, Cool Vendor reports, Vendor Ratings and Market Clocks. He also chaired the European Data Center Summit for more than a decade and served as lead analyst for several major data centre vendors. Before joining Gartner in 1997, Andrew spent 14 years at Hewlett Packard in senior systems engineering and marketing roles in the UK and Germany.

About The Skills Connection

As a team of former senior analysts, with an average of 11.5 years of experience at Gartner alone, we offer our knowledge and expertise to help technology companies improve their relationships with the analyst community and better engage with the market.  Find out more.

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