WEBINAR

AI and analyst influence:
what is changing, what still matters

Tuesday, June 2, 2026 | 11am ET / 4pm UK

REGISTER

AI is now an integral part of how enterprise buyers research markets, compare suppliers and test vendor claims. Analyst influence is not disappearing, but the way buyers use analyst insight, formal assessments and AI-generated answers is clearly starting to shift.

In this webinar, The Skills Connection team of former Gartner analysts will share our findings from a recent survey of 100 technology companies. We will examine how your peers see AI affecting analyst engagement, assessment participation and the role of firms such as Gartner, Forrester and IDC.

We will separate durable change from market noise. What still matters in analyst influence? Where is AI already changing buyer behaviour, analyst workflows and vendor expectations? And what should suppliers do differently when preparing for Magic Quadrants, MarketScapes, Waves and other major evaluations?

Through this 30 minute webinar, we will cover:

  • What is not changing, and why that matters
  • How AI is altering the analyst role, research model and assessment process
  • What vendors should specifically do differently in response
There will also be time at the end of the session for any questions you have. 

Featured Presenters

Simon Levin

Simon spent the first 10 years of his career in software marketing before joining Gartner in Europe as a senior analyst. He led various Gartner research teams, including the global market research business of 380 professionals. After leaving Gartner, he led the global research organization for TowerGroup (a division of Mastercard) and established their overall European operations. Simon also served for 3 years as a board member for the Institute of Industry Analyst Relations (IIAR).

Andrew Butler

Andrew Butler, former chairman of Gartner’s European Symposium, has a vast range of experience in the tech industries. He was a distinguished analyst at Gartner for 20 years and was the author of many influential Magic Quadrants, Cool Vendor reports, Vendor Ratings and Market Clocks. He also chaired the European Data Center Summit for more than a decade and served as lead analyst for several major data centre vendors. Before joining Gartner in 1997, Andrew spent 14 years at Hewlett Packard in senior systems engineering and marketing roles in the UK and Germany..

About The Skills Connection

As a team of former senior analysts, with an average of 11.5 years experience at Gartner, we have written, reviewed and approved hundreds of such assessments. As advisors, in recent years, we have worked on over 600 different assessments for our clients. During that time, we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth, significant new account wins and, in a half a dozen cases, acquisition.

©️ Copyright 2026 The Skills Connection. All Rights Reserved.

Terms of Use | Privacy Policy