In February, The Skills Connection hosted a webinar with Carter Lusher of Lusher Advisory on the value technology firms can get from engaging with analyst firms beyond Gartner and the other usual suspects. In this panel discussion, we will bring those ideas to life with case examples of where, and how, such value has been achieved in practice.

In this 30-minute webinar, representatives from Everest Group, KuppingerCole and MGI Research will explain:

Where their firms focus
The work they do that buyers do not always expect
How that work has helped clients achieve strong business outcomes.

The discussion will look at real-world examples of business impact, including client cases where specialist insight, different research delivery models or closer working relationships produced the kind of returns that firms might not normally associate with analyst engagement.

Who should attend?

For marketing, product marketing and analyst relations leaders, this is a short, practical session on when and how firms outside the largest research houses can make a significant difference.

Featured Presenters

Katrina Menzigian

VP, Analyst Relations Engagement, Everest Group

Katrina Menzigian leads Everest’s Analyst Relations program. She brings over 25 years of experience in market research and consulting. In her current role, Katrina is responsible for building value-driven and mutually impactful relationships with analyst relations contacts at service and tech provider organizations. By focusing on individual relationships as well as institutional alignment, Katrina works towards creating enduring and collaborative relationships for Everest Group among the provider community.

Andrew Dailey

Co-founder, MGI Research

Andrew Dailey is a co-founder and managing director of MGI Research, an independent research and advisory firm primarily focused on business software impacting finance and the quote to cash process (“agile monetization”). MGI serves the needs of technology buyers, vendors, and institutional investors. Andrew brings over 30 years of experience as an industry analyst, CMO, advisor to Fortune 500 companies, and board member.

John Tolbert

Director of Research and Lead Analyst, KuppingerCole

John is a Director of Research and Lead Analyst at KuppingerCole, covering multiple cybersecurity and Identity and Access Management (IAM) topics, drawing upon his years of experience as a security specialist in both Fortune 500 companies and tech startups. A recognized industry expert, John has contributed to technical standards and regularly speaks at global cybersecurity events.

Simon Levin

Co-founder, The Skills Connection

Simon spent the first 10 years of his career in software marketing before joining Gartner in Europe as a senior analyst. He led various Gartner research teams, including the global market research business of 380 professionals. After leaving Gartner, he led the global research organization for TowerGroup (a division of Mastercard) and established their overall European operations. Simon also served for 3 years as a board member for the Institute of Industry Analyst Relations (IIAR).

WEBINAR

Analyst Relations ROI: Real Examples Beyond Gartner, Forrester and IDC

REGISTER