WEBINAR

Nail Your Recorded IT Analyst Briefings & Demos: the secrets to beating the competition 

Wednesday, February 26, 2025 | 11am ET / 4pm UK

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The requirement by Gartner and others for only recorded briefings and product demos in evaluation submissions has defined a new competitive threat and opportunity. The pressure to deliver in this new way on a compressed schedule alongside all the other elements of an evaluation are too often leading to mediocre, undifferentiating recordings. Revisit how you prepare and tell your story. Striking the right balance between content and production is essential. We will help you plan your time, define and create your content, including tools that will help do it quickly and easily. 
Join our 30-minute webinar where senior analysts Jeff Comport and Richard Marshall reveal proven strategies to transform your recorded submissions from ordinary to outstanding. You'll discover how to craft memorable presentations that capture analyst attention and effectively communicate your unique value proposition.

Key takeaways include:

  • Essential differences between live and recorded presentations - and how to leverage them
  • Techniques to highlight your product's competitive advantages
  • Strategic approaches to content organization that maximize impact
  • Production best practices - from recording methods to post-production decisions
  • Expert guidance on tools and technology selection
Bring your questions for a live Q&A session with our analysts who have evaluated hundreds of vendor submissions and know exactly what sets the winners apart.
Whether you're preparing for an upcoming evaluation or looking to strengthen your analyst relations strategy, this webinar will equip you with actionable insights to create standout recorded presentations that deliver results.

Featured Presenters

Jeff Comport

Senior Analyst, The Skills Connection

Jeff has over 30 years’ experience both as an analyst and working for technology vendors. During his 15 years as a Distinguished Gartner Analyst, Jeff was a member of the Gartner Research Council and founded several services and Magic Quadrants. He has also worked as Senior Vice President of Marketing and Product Management at Lawson Software, where he was responsible for product strategy, marketing, product management, pricing, public relations and analyst relations.

Richard Marshall

Senior Analyst, The Skills Connection

Richard is a battle-hardened entrepreneur who also spent five years as a star analyst at Gartner. Richard spotted the potential of smartphone apps very early on and founded Rapid Mobile Media, one of the first specialist firms dedicated to mobile. After 18 years of start-ups and growth companies, he switched tracks and joined Gartner to run its Application Design and Development team, producing many important Magic Quadrants and research notes and winning Gartner’s 2015 awards for both Thought Leadership and Inquiry Excellence.

About The Skills Connection

We are a team of former senior analysts, with an average of 11.5 years experience at Gartner. Since 2009 we have helped our clients get real return from their investments in engaging analysts. Two-thirds report a measurable increase in business within weeks of working with us.  Find out more.

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