INSIDER WEBINAR

5 secrets to briefing analysts so they refer business to you

Wednesday, October 23, 2024 | 11am ET / 4pm UK

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Knowing that analysts influence over half of all enterprise IT buying decisions, are you briefing them regularly?

If so, are you getting the level of lead referrals and validation for your products and services you would expect? 

If not, then you need this webinar. In it we will share details of the five things we have learned, as former senior Gartner analysts, that differentiate the few briefings that get results versus the vast majority that simply go in the digital filing cabinet (i.e. the trash).

Through this 30 minute webinar, we will cover:

  • What are the common mistakes people make in analyst briefings
  • Why your PR materials don't work with analysts
  • The role of evidence in your analyst briefing
  • A checklist for success
There will also be time for Q&A at the end of the session.

Featured Presenters

Simon Levin

Managing Director, The Skills Connection

Simon spent the first 10 years of his career in software marketing before joining Gartner in Europe as a senior analyst. He led various Gartner research teams, including the global market research business of 380 professionals. After leaving Gartner, he led the global research organization for TowerGroup (a division of Mastercard) and established their overall European operations. Simon also served for 3 years as a board member for the Institute of Industry Analyst Relations (IIAR).

Andrew Butler

Senior Analyst, The Skills Connection

Andrew Butler, former chairman of Gartner’s European Symposium, has a vast range of experience in the tech industries. He was a distinguished analyst at Gartner for 20 years and was the author of many influential Magic Quadrants, Cool Vendor reports, Vendor Ratings and Market Clocks. He also chaired the European Data Center Summit for more than a decade and served as lead analyst for several major data centre vendors. Before joining Gartner in 1997, Andrew spent 14 years at Hewlett Packard in senior systems engineering and marketing roles in the UK and Germany.

About The Skills Connection

We are a team of former senior analysts, with an average of 11.5 years experience at Gartner. Since 2009 we have helped our clients get real return from their investments in engaging analysts. Two-thirds report a measurable increase in business within weeks of working with us.  See more here.

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