2024 analyst engagement survey: getting effective business impact from assessment results

Wednesday, May 22, 2024 | 11am ET / 4pm UK


Some firms get significant business via analysts (such as Gartner & Forrester), while many simply do not. Why is that? And where are you on the scale?

Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts (such as Gartner and Forrester), and what results they get back in terms of real business impact from being included in assessments, such as Magic Quadrants and Waves.

In this 30-minute webinar, we’ll present our 2024 survey findings (from over 140 different tech firms) and offer evidence-based advice for improving the impact your business can get from this massively influential channel.

As former senior analysts we analyze and interpret these survey results and provide you with practical, realistic advice on how you can apply the insights to change your business outcomes.

Through this 30 minute webinar, we will cover:

  • What impact analysts are being seen to have on revenue and pipeline (and how)
  • The biggest challenges in getting the analyst channel to drive business opportunities effectively
  • How Gartner & Forrester compare as a channel and as a business resource
  • Best practices that differentiate firms who get the best impact through the analyst channel
There will also be time at the end of the session for any questions you have. 

Featured Presenters

Simon Levin

Simon spent the first 10 years of his career in software marketing before joining Gartner in Europe as a senior analyst. He led various Gartner research teams, including the global market research business of 380 professionals. After leaving Gartner, he led the global research organization for TowerGroup (a division of Mastercard) and established their overall European operations. Simon also served for 3 years as a board member for the Institute of Industry Analyst Relations (IIAR).

Andrew Butler

Andrew Butler, former chairman of Gartner’s European Symposium, has a vast range of experience in the tech industries. He was a distinguished analyst at Gartner for 20 years and was the author of many influential Magic Quadrants, Cool Vendor reports, Vendor Ratings and Market Clocks. He also chaired the European Data Center Summit for more than a decade and served as lead analyst for several major data centre vendors. Before joining Gartner in 1997, Andrew spent 14 years at Hewlett Packard in senior systems engineering and marketing roles in the UK and Germany..

About The Skills Connection

As a team of former senior analysts, with an average of 11.5 years experience at Gartner, we have written, reviewed and approved hundreds of such assessments. As advisors, in recent years, we have worked on over 450 different assessments for our clients. During that time, we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth, significant new account wins and, in a half a dozen cases, acquisition.

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