WEBINAR

What is the Secret to Moving Your Dot in an Magic Quadrant or Wave Assessment

Wednesday, April 24, 2024 | 11am ET / 4pm UK

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“Over half of win/loss interviewees cite the Gartner Magic Quadrant as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner Magic Quadrants and Forrester Waves have in the IT buying process. Or as the recent lawsuit against Gartner by NetScout puts it “A favorable ranking in Gartner’s Magic Quadrant report can ‘make or break’ an IT company”. 

Right or wrong, this is a market reality.

Through this 30 minute webinar, you'll be able to:

  • Identify how assessments are really constructed
  • Discover what aspects you most need to focus on to get the best possible outcome
  • ​Learn where most Magic Quadrant and Wave engagements fail, leading to subpar outcomes
  • ​Use our 6 top tips to optimize your result
Join our Managing Director, Simon Levin and Senior Analyst, Jonathan Edwards, to learn how you can drive your business pipeline and brand awareness by ensuring your Magic Quadrant and Wave assessment results truly reflect your market capabilities.

Featured Presenters

Jonathan Edwards

Senior Analyst, The Skills Connection

Jonathan spent 14 years at Gartner where he was Research VP in the healthcare team. Based initially in the US he moved to the UK, becoming the lead healthcare analyst for international markets. He then spent 4 years at the Advisory Board Company where he launched and led a global research and advisory service serving healthcare providers and vendors. Subsequently he ran an independent consulting firm, providing advice to IT vendors and service providers on product strategy, marketing and communications.

Simon Levin

Managing Director, The Skills Connection

Simon spent the first 10 years of his career in software marketing before joining Gartner in Europe as a senior analyst. He led various Gartner research teams, including the global market research business of 380 professionals. After leaving Gartner, he led the global research organization for TowerGroup (a division of Mastercard) and established their overall European operations. Simon also served for 3 years as a board member for the Institute of Industry Analyst Relations (IIAR).

About The Skills Connection

As a team of former senior analysts, with an average of 11.5 years experience at Gartner, we have written, reviewed and approved hundreds of such assessments. As advisors, in recent years, we have worked on over 450 different assessments for our clients. During that time, we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth, significant new account wins and, in a half a dozen cases, acquisition.

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