Six myths about analyst engagement - part 2

Wednesday, February 21, 2024 | 11am ET / 4pm UK


In this webinar, we continue to explore the great myths of analyst relations, passed down from generation to generation of AR professionals. As former analysts, we are not only surprised at how often we come across these myths, but how tenaciously people hold on to them. Because they’re all false. Every single one. And they can lead you to focus on the wrong things in your analyst interactions, making those interactions less valuable. 

In our last webinar, part 1, we talked about the myths surrounding assessments like the Gartner Magic Quadrant and the Forrester Wave (you can view the recording here). In this session, part 2, we will talk about the myths surrounding the rest of your engagement with analysts and how to avoid falling into the traps these myths create. There will be time at the end of the session for any questions you have. 

The team at The Skills Connection have all been on the “other side” of the table as former analysts and can help you sort the fact from fiction. 
Join Anne Lapkin and Jane Doorly, to find out the facts of the matter.

Featured Presenters

Anne Lapkin

Senior Analyst, The Skills Connection

Anne has 25 years of experience in technology roles. She has worked as an IT leader in a wide variety of industries including financial services, pharmaceuticals, process and discrete manufacturing, insurance, telecoms, retail and wholesale distribution. After joining Gartner in 2003 as a Research Vice President, she led the Information Management research practice.

Jane Doorly

Senior Analyst, The Skills Connection

Jane worked at Gartner for more than two decades, first as an analyst and Gartner Fellow and later leading global teams. For five years, she held the key role of Group Vice-President for Security, Compliance, Governance and Risk. She then spent five years at IDC, managing the company’s software and services research and six of IDC’s vertical industry teams. 

About The Skills Connection

We are a team of former senior analysts, with an average of 11.5 years experience at Gartner. Since 2009 we have helped our clients get real return from their investments in engaging analysts. Two-thirds report a measurable increase in business within weeks of working with us.  Find out more.

©️ Copyright 2024 The Skills Connection. All Rights Reserved.