WEBINAR

Six myths about analyst assessments - part 1

Wednesday, January 17, 2024 | 11am ET / 4pm UK

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In our next webinar, the first of two parts, we will address six myths of analyst relations specifically relating to analyst assessments such as the Gartner Magic Quadrant, Forrester Wave and others. 

Many myths have sprung up about what’s required to do well in analyst assessments. Some vendors are frightened of pushing back at analysts, or fear that they must be a client of the analyst firm to achieve a great result.

As former Gartner analysts, the team at The Skills Connection have all been on the “other side” of the table and can help you sort the fact from fiction. Join our senior analysts, Anne Lapkin and Jane Doorly, to find out the facts of the matter.

Through this 30 minute webinar, we will address myths such as:


  • Your relationship with the analysts impacts your performance in assessments
  • You can only do well in an assessment if you are a big vendor
  • It’s better not to be in an assessment than to end up in niche
There will be time at the end of the session for any questions you have. 

Featured Presenters

Anne Lapkin

Senior Analyst, The Skills Connection

Anne has 25 years of experience in technology roles. She has worked as an IT leader in a wide variety of industries including financial services, pharmaceuticals, process and discrete manufacturing, insurance, telecoms, retail and wholesale distribution. After joining Gartner in 2003 as a Research Vice President, she led the Information Management research practice.

Jane Doorly

Senior Analyst, The Skills Connection

Jane worked at Gartner for more than two decades, first as an analyst and Gartner Fellow and later leading global teams. For five years, she held the key role of Group Vice-President for Security, Compliance, Governance and Risk. She then spent five years at IDC, managing the company’s software and services research and six of IDC’s vertical industry teams. 

About The Skills Connection

We are a team of former senior analysts, with an average of 11.5 years experience at Gartner. Since 2009 we have helped our clients get real return from their investments in engaging analysts. Two-thirds report a measurable increase in business within weeks of working with us.  Find out more.

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