Why do we do so well on the Magic Quadrant but so badly on the Wave (or vice versa)?

Wednesday, November 29 2023 | 11am ET / 4pm UK


For technology firms, achieving favorable results in qualitative assessments such as the Gartner Magic Quadrant (MQ) or the Forrester Wave can significantly boost brand awareness, market credibility, and, most importantly, lead generation. However, it's not uncommon for companies to excel in one firm’s assessment while struggling in the other, diluting the overall impact.

The truth is that while the MQ and the Wave may appear similar on the surface, they differ significantly in structure. Therefore, it's crucial to tailor your approach when responding to their associated RFIs.
    Join us for our webinar as we delve into the five key distinctions between the MQ and the Wave. We'll provide specific guidance on how to optimize your responses in each of these areas, ensuring that your firm can extract the best possible results from both assessment types.

Through this 30 minute webinar, we'll look at:

  • The timeline overall for each type of assessment
  • Dissecting the differences in the structure of each process
  • How to optimize your RFI respons
There will also be time for Q&A at the end of the session.

Featured Presenters

Jonathan Edwards

Senior Analyst, The Skills Connection

Jonathan spent 14 years at Gartner where he was Research VP in the healthcare team. Based initially in the US he moved to the UK, becoming the lead healthcare analyst for international markets. He then spent 4 years at the Advisory Board Company where he launched and led a global research and advisory service serving healthcare providers and vendors. Subsequently he ran an independent consulting firm, providing advice to IT vendors and service providers on product strategy, marketing and communications.

Andrew Butler

Senior Analyst, The Skills Connection

Andrew Butler, former chairman of Gartner’s European Symposium, has a vast range of experience in the tech industries. He was a distinguished analyst at Gartner for 20 years and was the author of many influential Magic Quadrants, Cool Vendor reports, Vendor Ratings and Market Clocks. He also chaired the European Data Center Summit for more than a decade and served as lead analyst for several major data centre vendors. Before joining Gartner in 1997, Andrew spent 14 years at Hewlett Packard in senior systems engineering and marketing roles in the UK and Germany.

About The Skills Connection

We are a team of former senior analysts, with an average of 11.5 years experience at Gartner. Since 2009 we have helped our clients get real return from their investments in engaging analysts. Two-thirds report a measurable increase in business within weeks of working with us. See more here.

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