Why PR strategies don't work when engaging analysts 

Tuesday, October 3 2023 | 11am ET / 4pm UK


“We have great analyst engagement. Like every journalist we send them our various press releases and brief them on every one of our new releases. Frustratingly though we never seem to get any business referred to us by them!”

If this sounds remotely like your firm, this webinar is for you. In it our Managing Director, Simon Levin and Senior Analyst Julie Short, will explain why using your PR strategy with analysts never works (and indeed why your deck for prospects doesn’t work either).

Through this 30 minute webinar, we'll look at:

  • The buying cycle – where media play and where analysts play
  • PR, analyst and vendor needs – identify your own needs first and understand the needs of media versus analysts
  • Best practices for what you, as a technology provider, need to do when engaging with analysts

There will also be time for Q&A at the end of the session.

Featured Presenters

Julie Short

Senior Analyst, The Skills Connection

Julie Short has over 30 years of experience in the technology industry, including 12 years’ consulting experience with EY and Deloitte. She spent nine years at Gartner, where she was a Research VP and led the research for many Magic Quadrants and Market Guides. Most recently, Julie has been in charge of BearingPoint’s analyst relations and thought leadership activities.

Simon Levin

Managing Director, The Skills Connection

Simon spent the first 10 years of his career in software marketing before joining Gartner in Europe as a senior analyst. He led various Gartner research teams, including the global market research business of 380 professionals. After leaving Gartner, he led the global research organization for TowerGroup (a division of Mastercard) and established their overall European operations. Simon also served for 3 years as a board member for the Institute of Industry Analyst Relations (IIAR).

About The Skills Connection

We are a team of former senior analysts, with an average of 11.5 years experience at Gartner. Since 2009 we have helped our clients get real return from their investments in engaging analysts. Two-thirds report a measurable increase in business within weeks of working with us. See more here.

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