The 5 Vital Elements Needed to Brief IT Analysts (like Gartner) to Get Tangible Business Results

Wednesday, May 24, 2023 | 11am ET / 4pm UK


Knowing that analysts influence over half of all enterprise IT buying decisions, are you briefing them regularly? If so, are you getting lead referrals and validation for your products and services? If not, then during this 30-minute webinar we will share our best tips and techniques on how to get real results from analyst briefings and engagement.

Through this 30 minute webinar, we will cover:

  • What are the common mistakes people make in analyst briefings
  • Why your PR materials don't work with analysts
  • The role of evidence in your analyst briefing
  • A checklist for success
There will also be time for Q&A at the end of the session.

Featured Presenters

Jonathan Edwards

Senior Analyst, The Skills Connection

Jonathan spent 14 years at Gartner where he was Research VP in the healthcare team. Based initially in the US he moved to the UK, becoming the lead healthcare analyst for international markets. He then spent 4 years at the Advisory Board Company where he launched and led a global research and advisory service serving healthcare providers and vendors. Subsequently he ran an independent consulting firm, providing advice to IT vendors and service providers on product strategy, marketing and communications.

Andrew Butler

Senior Analyst, The Skills Connection

Andrew Butler, former chairman of Gartner’s European Symposium, has a vast range of experience in the tech industries. He was a distinguished analyst at Gartner for 20 years and was the author of many influential Magic Quadrants, Cool Vendor reports, Vendor Ratings and Market Clocks. He also chaired the European Data Center Summit for more than a decade and served as lead analyst for several major data centre vendors. Before joining Gartner in 1997, Andrew spent 14 years at Hewlett Packard in senior systems engineering and marketing roles in the UK and Germany.

About The Skills Connection

We are a team of former senior analysts, with an average of 16 years experience at Gartner. Since 2009 we have helped our clients get real return from their investments in engaging analysts. Two-thirds report a measurable increase in business within weeks of working with us. See more here.

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