Once your research report, e.g. Magic Quadrant, Wave, MarketGuide, Landscape or Cool Vendor is published, you may be tempted to heave a deep sigh of relief and get back to your day-job. That would be a big mistake. Having invested so much time and effort in the assessment, shouldn’t you try to maximize the return on that investment? Even more importantly, your inaction will cede control of the narrative to your competitors, potentially turning a success into a disaster.
In a recent Forrester research report, “Maximize AR’s Content Contributions To Deliver Business Impact”, user organizations highlighted that “even when a vendor isn’t named a leader, evaluations are often an organization’s best-performing assets in terms of web traffic, SEO, and paid search” with one highlighting “We associate analyst evaluations with millions of dollars of revenue. Analyst content, especially analyst evaluations, move markets.” In this webinar we will share how to make this work for your organization.
