Featured in a research report? The tricks to turning the result into revenue

Wednesday, April 26, 2023 | 11am ET / 4pm UK


Once your research report, e.g. Magic Quadrant, Wave, MarketGuide, Landscape or Cool Vendor is published, you may be tempted to heave a deep sigh of relief and get back to your day-job. That would be a big mistake. Having invested so much time and effort in the assessment, shouldn’t you try to maximize the return on that investment? Even more importantly, your inaction will cede control of the narrative to your competitors, potentially turning a success into a disaster.

In a recent Forrester research report, “Maximize AR’s Content Contributions To Deliver Business Impact”, user organizations highlighted that “even when a vendor isn’t named a leader, evaluations are often an organization’s best-performing assets in terms of web traffic, SEO, and paid search” with one highlighting “We associate analyst evaluations with millions of dollars of revenue. Analyst content, especially analyst evaluations, move markets.” In this webinar we will share how to make this work for your organization. 

Through this 30 minute webinar, you'll be able to :

  • Understand the serious risks and potential rewards that kick-off on Publication Day
  • Identify all the stakeholders you need to communicate with
  • Recognize the different collateral each stakeholder will require
  • Evaluate the timescales required to prepare and deliver those materials.

There will be time at the end for Q&A.

Join our senior analysts, Jane Doorly and Chris Wilson, to find out more.

Featured Presenters

Jane Doorly

Senior Analyst, The Skills Connection

Jane worked at Gartner for more than two decades, first as an analyst and Gartner Fellow and later leading global teams. For five years, she held the key role of Group Vice-President for Security, Compliance, Governance and Risk. She then spent five years at IDC, managing the company’s software and services research and six of IDC’s vertical industry teams. She was also responsible for launching IDC’s research programs in business intelligence, analytics and digital transformation. Before Gartner, Jane specialized in high tech research and worked for Alliant, a legendary supercomputing pioneer.

Chris Wilson

Senior Analyst, The Skills Connection

Chris is a vastly experienced Enterprise Architecture specialist, and a former senior analyst at Gartner, where he spent six years as a Research Director and a key member of the EA team, co-authoring many Magic Quadrants. Before Gartner, he worked for 21 years for BP, National Australia Bank and the TSB, mainly in senior Enterprise Architecture roles. These jobs involved elements of business strategy and planning that went far beyond the IT space and included handling many high-value RFIs and ITTs. Since leaving Gartner in 2015, he has drawn on his years of practical, hands-on experience to help companies large and small define data governance policies and shape their IT career development structures.

About The Skills Connection

As a team of former senior analysts, with an average of 16 years experience at Gartner, we have written, reviewed and approved hundreds of such assessments. As advisors, in recent years, we have worked on over 400 different assessments for our clients. During that time, we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth, significant new account wins and, in a half a dozen cases, acquisition.

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