How to Move Your Dot in an MQ or Wave Assessment

Tuesday, January 31, 2023 | 12pm ET / 5pm UK


“Over half of win/loss interviewees cite the Gartner Magic Quadrant as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner Magic Quadrants and Forrester Waves have in the IT buying process. Or as the recent lawsuit against Gartner by NetScout puts it “A favorable ranking in Gartner’s Magic Quadrant report can ‘make or break’ an IT company”. 

Right or wrong, this is a market reality.

Through this 30 minute webinar, you'll be able to:

  • Understand the real impact of a Magic Quadrant or Wave evaluation
  • Determine the critical areas on which you need to focus in order to achieve a superior outcome
  • Alternatively, gain an appreciation of where most Magic Quadrant and Wave engagements fail, leading to subpar outcomes
  • Learn about new vectors and criteria for evaluation that stand to impact your analyst engagement strategy

Featured Presenters

Jane Doorly

Senior Analyst, The Skills Connection

Jane worked at Gartner for more than two decades, first as an analyst and Gartner Fellow and later leading global teams. For five years, she held the key role of Group Vice-President for Security, Compliance, Governance and Risk. She then spent five years at IDC, managing the company’s software and services research and six of IDC’s vertical industry teams. She was also responsible for launching IDC’s research programs in business intelligence, analytics and digital transformation. 

Simon Levin

Managing Director, The Skills Connection

Simon spent the first 10 years of his career in software marketing before joining Gartner in Europe as a senior analyst. He led various Gartner research teams, including the global market research business of 380 professionals. After leaving Gartner, he led the global research organization for TowerGroup (a division of Mastercard) and established their overall European operations. Simon also served for 3 years as a board member for the Institute of Industry Analyst Relations (IIAR).

About The Skills Connection

As a team of former senior analysts, with an average of 16 years experience at Gartner, we have written, reviewed and approved hundreds of such assessments. As advisors, in recent years, we have worked on over 400 different assessments for our clients. During that time, we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth, significant new account wins and, in a half a dozen cases, acquisition.

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