The secrets to changing the analyst's mind

Wednesday, December 7, 2022 | 11am ET / 4pm UK


Vendors often complain that analysts come to a discussion with outcomes pre-determined and that nothing the vendor says or does will change the analyst’s mind. Are you really facing a Sisyphean task? We don’t think so. We’ve seen vendors achieve significant progress in analyst outcomes by directly confronting those analyst (mis)conceptions.

Through this 30 minute webinar, you'll be able to:

  • Uncover the disconnects between your story and the analyst's beliefs.
  • Identify the key pieces of evidence that you’ll need to build your case.
  • Assess the strength of your argument and your likelihood of success.
  • Walk away with an understanding of how to materially change an analyst’s world view and perception of your company.

Featured Presenters

Jonathan Edwards

Senior Analyst, The Skills Connection

Jonathan spent 14 years at Gartner where he was Research VP in the healthcare team. Based initially in the US he moved to the UK, becoming the lead healthcare analyst for international markets. He then spent 4 years at the Advisory Board Company where he launched and led a global research and advisory service serving healthcare providers and vendors. Subsequently he ran an independent consulting firm, providing advice to IT vendors and service providers on product strategy, marketing and communications.

Simon Levin

Managing Director, The Skills Connection

Simon spent the first 10 years of his career in software marketing before joining Gartner in Europe as a senior analyst. He led various Gartner research teams, including the global market research business of 380 professionals. After leaving Gartner, he led the global research organization for TowerGroup (a division of Mastercard) and established their overall European operations. Simon also served for 3 years as a board member for the Institute of Industry Analyst Relations (IIAR).

About The Skills Connection

As a team of former senior analysts, with over 100 years of experience at Gartner, we have written, reviewed and approved hundreds of such assessments. As advisors, in recent years, we have worked on over 300 different assessments for our clients. During that time, we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth, significant new account wins and, in a half a dozen cases, acquisition.

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