Gartner, IDC and other analyst firms are increasingly shifting their vendor data collection for assessments (like Magic Quadrants, MarketScapes and Waves) from spreadsheets and other documentation to structured Web portals. Ostensibly meant to streamline and standardize the data collection process, the result is a major upheaval in your response process, the detail and perspective you can provide and ultimately the predictability of your Magic Quadrant, MarketScape or Wave position.
In this webinar we examine the impacts, how you get ready and the changes in analyst engagement best practices.
As a team of former senior analysts, with over 100 years of experience at Gartner, and as advisors since 2009, we have witnessed how improved assessment engagement and results have helped those businesses to achieve accelerated growth and significant new account wins.