Lessons Learned:
What Differentiates Startups That Scale vs Startups That Fail

Tuesday, July 12, 2022 | 11am ET / 4pm UK


90% of tech startups fail. It’s a fact. 75% that are VC-funded fail. That’s also a fact.

What differentiates the scaling successes from failures, we have found from firsthand experience, is adhering to a simple formula. It’s a formula of alignment. A formula that correctly blends a balance among various competing GTM priorities, understanding operational interdependencies, and getting the right sequencing of the broad range of necessary activities and investments.

As the philosopher John Dewey said “a problem well-defined is a problem half solved”.

Please join senior consultant Ron Ariana (formerly senior revenue executive at start-up and established enterprise software organizations) and Simon Levin, co-founder of The Skills Connection and former Gartner executive for this webinar. 

Through this 30 minute webinar, we will:

  • Discuss how companies have failed to achieve alignment and why 
  • Share how those who succeeded did so. 
  • Demonstrate a method for you to assess your own alignment status and plan for how you best go forward with confidence.
There will also be time at the end of the session for any questions you have. 

If you are looking to scale your business, and avoid the GTM pitfalls while doing so, we promise this will be a worthwhile investment of 30 minutes of your time.

Featured Presenters

Simon Levin

Simon spent the first 10 years of his career in software marketing before joining Gartner in Europe as a senior analyst. He led various Gartner research teams, including the global market research business of 380 professionals. After leaving Gartner, he led the global research organization for TowerGroup (a division of Mastercard) and established their overall European operations. Simon also served for 3 years as a board member for the Institute of Industry Analyst Relations (IIAR).

Ron Ariana

Ron Ariana brings a new range of talents to The Skills Connection, backed up by 30 years’ hands-on experience in software solutions involving ERP, supply chain, BI, data integration, and analytics. He has worked with fast-growing SAAS firms like ArborMetrix and billion-dollar-plus giants like Informatica and ExactTarget (now Salesforce Marketing Cloud), handling new product launches, M&A, turnarounds, and emerging market development. Ron's expertise in creating ingenious, targeted, and realistic go-to-market strategies will be especially valuable to ambitious start-ups looking to scale rapidly and develop their international potential.

About The Skills Connection

As a team of former senior analysts, with over 100 years collective experience at Gartner alone, we offer our knowledge and expertise to help technology companies improve their relationships with the analyst community and better engage with the market.  Find out more.

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