2022 analyst engagement survey: How some companies make analysts an effective GTM channel

Tuesday, June 14, 2022 | 11am ET / 4pm UK


Some firms get significant business via analysts (such as Gartner & Forrester), while many simply do not. Why is that? And where are you on the scale?

Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts (such as Gartner and Forrester), and what results they get back in terms of real business impact.

In this 30-minute webinar, we’ll present our Q2 2022 survey findings (from over 125 different tech firms) and offer evidence-based advice for improving the impact your business can get from this massively influential channel.

As former analysts (with 100+ collective years of Gartner experience alone) we analyze and interpret these survey results and provide you with practical, realistic advice on how you can apply the insights to change your business outcomes.

Through this 30 minute webinar, we will cover:

  • What impact analysts are being seen to have on revenue and pipeline (and how)
  • The biggest challenges in getting the analyst channel to drive business opportunities effectively
  • How Gartner & Forrester compare as a channel and as a business resource
  • The 5 best practices that differentiate firms who get the best impact through the analyst channel
There will also be time at the end of the session for any questions you have. 

Featured Presenters

Simon Levin

Simon spent the first 10 years of his career in software marketing before joining Gartner in Europe as a senior analyst. He led various Gartner research teams, including the global market research business of 380 professionals. After leaving Gartner, he led the global research organization for TowerGroup (a division of Mastercard) and established their overall European operations. Simon also served for 3 years as a board member for the Institute of Industry Analyst Relations (IIAR).

Adam Daum

Adam has spent almost 30 years as an analyst in the technology industry, including 11 years at Gartner. He has conducted innovative studies on technology adoption to help vendors improve their business planning and strategic marketing. He has helped clients understand the impact of a range of consumer technologies, particularly in the media and financial services industries. And more recently, he has focused on disruptive technologies and ecosystems in areas as diverse as mobile app stores, digital payments and semantic search.

About The Skills Connection

As a team of former senior analysts, with over 100 years collective experience at Gartner alone, we offer our knowledge and expertise to help technology companies improve their relationships with the analyst community and better engage with the market.  Find out more.

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