The Magic Quadrant/Wave simply doesn’t reflect our market – so “game over”, right?

Wednesday, February 23, 2022 | 11am ET / 4pm UK


Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into the market! You are not alone.

However, as analysts influence as many as four out of five (source: Blanc & Otus) enterprise purchase decisions, missing out on this channel can only hurt you. That’s a fact.

Maybe you have tried briefing the analysts, but they just don’t seem to “get it”. Or perhaps it seems like they have some inherent bias against you. You may indeed feel that your only option is “to throw in the towel” and accept that it's only your competitors who’ll get the benefit of leads from the analysts.  But our annual survey of 100+ providers confirms that it’s always better to be in an MQ, anywhere, than not. Essentially, it’s always easier to explain why you are in a certain position, once invited to the party, than to explain why you are excluded when you are not. 

So “throwing your toys out the pram” is never an effective strategy. What is really needed is a different strategy. You need a different set of tactics. You need to plan a campaign, not a battle. This webinar will share how others have succeeded in precisely that. 

Through this 30 minute webinar, we will cover:

  • The various root causes for differences in market view between analyst and supplier
  • The best approach to address your particular difference
  • The proven method to change analyst perspectives and opinions
  • The elements needed for a successful campaign
There will also be time at the end of the session for any questions you have. 

Join our senior analysts Simon Levin and Jonathan Edwards for our complimentary, 30-minute webinar and change the impact of the analyst community on your business for the better.

Featured Presenters

Simon Levin

Simon spent the first 10 years of his career in software marketing before joining Gartner in Europe as a senior analyst. He led various Gartner research teams, including the global market research business of 380 professionals. After leaving Gartner, he led the global research organization for TowerGroup (a division of Mastercard) and established their overall European operations. Simon also served for 3 years as a board member for the Institute of Industry Analyst Relations (IIAR).

Jonathan Edwards

Jonathan spent 14 years at Gartner where he was Research VP in the healthcare team. Based initially in the US he moved to the UK, becoming the lead healthcare analyst for international markets. He then spent 4 years at the Advisory Board Company where he launched and led a global research and advisory service serving healthcare providers and vendors. Subsequently he ran an independent consulting firm, providing advice to IT vendors and service providers on product strategy, marketing and communications. 

About The Skills Connection

As a team of former senior analysts, with over 100 years of experience at Gartner, we offer our knowledge and expertise to help technology companies improve their relationships with the analyst community and better engage with the market.  Find out more.

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