Industry analysts are the opinion formers, the reputation makers, your most influential recommenders and, of course, the ‘dot placers’.

Those organizations who are successful at consistently getting the best possible dot placement in assessments, such as Magic Quadrants and Waves, recognize that success comes from understanding much more than is simply written in any assessment RFI. They know that success comes from truly understanding what is driving the relevant analysts’ thinking and why they are asking what they are asking. As former senior analysts, and authors and reviewers of hundreds of assessments ourselves, we know the secrets to finding these answers only too well. Join our senior analysts, Jeff Comport and Joel Wecksell, to find out more.

Through this 30 minute webinar, we will share our extensive experience to enable you to:

Understand why dots get placed where they do
Plan what you need to do overall to change analyst perception of where you should be positioned (before you get a bad draft placement)
Respond effectively to a bad draft placement if it does occur

There will be time at the end of the session for any questions you have.

Featured Presenters

Jeff Comport

Senior Analyst, The Skills Connection

Jeff has over 30 years’ experience both as an analyst and working for technology vendors. During his 15 years as a Distinguished Gartner Analyst, Jeff was a member of the Gartner Research Council and founded several services and Magic Quadrants. He has also worked as Senior Vice President of Marketing and Product Management at Lawson Software, where he was responsible for product strategy, marketing, product management, pricing, public relations and analyst relations.

Joel Wecksell

Managing Director, The Skills Connection

Joel has 35 years of experience in the technology industry. He spent 11 years at Xerox before moving to Gartner, where he worked for 18 years in a variety of senior roles, including group vice president for the global software research group and head of analyst training. Most recently Joel has used his extensive experience as an analyst to help companies communicate their strategic vision and demonstrate credibility in their market place.

About The Skills Connection

As a team of former senior analysts, with over 100 years of experience at Gartner, we have written, reviewed and approved hundreds of such assessments. As advisors, in the last 12 years, we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth, significant new account wins and, in a half a dozen cases, acquisition.

Find out more.

WEBINAR

Solving the mystery of how you move up and to the right in a Magic Quadrant or Wave