WEBINAR

Analyst best practices around category creation

Wednesday, October 6, 2021 | 11am ET / 4pm UK

REGISTER

Pretty much every day we have a conversation with a company about whether, and how, to best work with analysts like Gartner, Forrester etc to help establish a new category in the market.

Can it be done? And if so, what is the right approach to follow?

If you think getting a new category recognized may be key to your success, don’t miss this webinar. 

Join Simon Levin (26 years analyst experience), and Ed Cordin (20 years as Gartner and IDC consultant and analyst) and let’s see if we can help you build the right strategy.

Through this 30 minute webinar, we will answer:

  • What types of categories actually are there (from an analyst perspective)?
  • What role do the analysts play in defining categories? 
  • Which analysts will help you and which may hinder you?
  • What is the right action plan to engage analysts effectively?
There will also be time at the end of the session for any questions you have. 

Featured Presenters

Simon Levin

Simon spent the first 10 years of his career in software marketing before joining Gartner in Europe as a senior analyst. He led various Gartner research teams, including the global market research business of 380 professionals. After leaving Gartner, he led the global research organization for TowerGroup (a division of Mastercard) and established their overall European operations. Simon also served for 3 years as a board member for the Institute of Industry Analyst Relations (IIAR).

Ed Cordin

Ed worked for technology industry analysts Gartner and IDC for just over two decades. During this time he held senior roles in Consulting, Research and Content Strategy. Prior to this Ed worked in channel and business development for IBM and Intergraph. He is a qualified Production Engineer and proud of his automotive roots. His first “proper job” was introducing high tech manufacturing to the shop-floor at Rover. 

About The Skills Connection

As a team of former senior analysts, with over 100 years of experience at Gartner, we offer our knowledge and expertise to help technology companies improve their relationships with the analyst community and better engage with the market.  Find out more.

©️ Copyright 2021 The Skills Connection. All Rights Reserved.

Terms of Use | Privacy Policy